Navigating Family Wealth: A New Approach to Planning
- macleodmorris
- Nov 17
- 3 min read
Updated: 6 hours ago
The Family as the Client
Not the biggest account. Not the founder. Not the successor.
The family system.
When you treat the entire family as the client, the work changes. It has to.
You’re no longer designing advice for one person—you’re designing a process for how several people with different priorities, ages, experiences, and roles make decisions together. This requires a different kind of planning.
Understanding the Decision-Making Space
Most advisors help answer, “What should we do with the money?”
We focus on:
Who makes the decisions?
How do they make them?
What rules or structures do we rely on when things get complicated?
How do we communicate clearly across generations?
Who’s ready for what, and when?
This is the architecture behind the financial plan—the part that determines whether families move forward together or drift apart under the weight of complexity.
Neutrality: A Core Principle
Because we work on a fee-for-service basis, we’re not incentivized by where assets sit, how big they are, or who owns them. This neutrality is a feature, not just a slogan.
It frees us to stay neutral inside the family system. Everyone gets equal footing. Everyone benefits from clarity. Everyone participates in the structure.
It also means we can help the family have the conversations that rarely happen in single-client models—especially around roles, succession, ownership, vision, and expectations.
Building Generational Systems
Our work isn’t limited to projecting retirement ages or optimizing investment mixes (though those matter). We build the frameworks families use for decades.
That includes:
Governance structures
Family charters
Communication frameworks
Succession pathways
Next-generation readiness
The Family Bank
Conflict prevention and resolution
Shared decision-making models
Family retreat design and facilitation
It’s long-term infrastructure for families that want continuity, not just good returns.

Facilitation Over Advice
Advice tells you what to do. Facilitation helps you decide how you’ll do it together.
We design conversations that bring clarity and surface the unspoken issues. We guide the family through difficult transitions with structure instead of improvisation. We translate complexity into something manageable.
This is not advisory in the traditional sense. It’s governance, alignment, and continuity work.
What Families Seek
The families who work with us aren’t looking for more information. They’re looking for:
A clear structure to make decisions
A neutral voice that everyone trusts
A way to prepare the next generation
A roadmap for transition
A process that reduces friction
A system that lasts longer than any one person
They want someone who sees the whole picture—not just the investment statements or the estate plan.
A Unique Approach for Unique Families
Strategos isn’t a replacement for investment advisors, accountants, or lawyers. We work alongside them—just from a different seat at the table.
Our work sits in the middle: where family dynamics, governance, and financial decisions overlap. For families with shared assets, shared futures, and shared decisions, that space matters more than ever.
The Importance of Communication
Communication is at the heart of our approach. We help families articulate their values and goals. This ensures that everyone is on the same page, reducing misunderstandings and fostering unity.
By creating a safe space for dialogue, we encourage family members to express their thoughts and feelings. This is crucial in navigating the complexities of wealth and legacy.
Preparing the Next Generation
Preparing the next generation is essential for any family looking to maintain their wealth and values. We focus on developing leadership skills and instilling a sense of responsibility in younger family members.
By involving them in the decision-making process, we help them understand their roles and the importance of stewardship. This not only empowers them but also strengthens family bonds.
Conclusion: A Path Forward Together
If you’re curious how this type of work could support your family, reach out and we can talk through it. At Strategos, we believe that every family deserves a tailored approach to wealth management—one that acknowledges their unique dynamics and aspirations.
By focusing on the family system, we help create lasting frameworks that ensure continuity and alignment across generations. Together, we can navigate the complexities of wealth and build a legacy that endures.




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